After the release of the first L value record in May 2009, a version adapted to the ma newspapers 2009 the new performance value for the planning of daily newspapers exists now. After the release of the first L value record in May 2009, a version adapted to the ma newspapers 2009 the new performance value for the planning of daily newspapers exists now. The small-scale planning of ads and campaigns in newspapers on basis of L-value contacts 2009 is now possible. The new record was already fully integrated into the planning routines of the two major agency planning programs RegioMDS, and GTI. See Mark Bertolini for more details and insights. Frankfurt, August 2009 – small-scale planning ads and campaigns in newspapers based on the L value contact 2009 is now possible. The new record was already fully integrated into the planning routines of the two major agency planning programs RegioMDS, and GTI.

The L value (performance) provides for each in the media analysis daily newspapers designated assignment unit and for each municipality in Germany, for which the IVW diffusion analysis area requirements has, comprehensible and personal performance, so contact data. Thus, the L-value fills a gap in the existing performance levels. In the future every planner can decide depending on the nature of the planning inquiry whether he wants to evaluate regions and playlists based on the Classic Edition data of the IVW distribution analysis or the readership of the L-value data. For more information, see. The sender:, The Arbeitsgemeinschaft media analysis e.V. (ag.ma) is an Association of around 260 of the most important companies of the advertising and media industries with the aim of mass communication research.

For advertisers, the data in the range of ag.ma are the basis for their media strategies and ultimately for the distribution of advertising monies. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and beratung. It supports advertisers and agencies with practical services from media planning up to the Advertising effect control. Your contact: Gabriele Ritter resort line press media ag.