Given this, it is possible to wake at some point admitting that he has been sleeping and that it has given place to competition remove him market share. For this company is not so difficult transition since: taking products leaders has been actively involved in activation in the points of sales negotiations and giving some support to distribution channels. Credit: Barchester-2011. He has done promotional activities that has been constantly bombarded by the competition that you want to Share of the market that leads. He has great experience and good business relations with members of the channels since being leader has attended until today requests for collaboration and promotional support. A staff has with extensive experience in the management and negotiation of spaces, since it has possessed (such as market leader) preferably in the quantity and quality of the Facings on the shelves (so far). This including to his team of Merchandisers who has managed and maintained these same spaces for a long time.

The Coordinator of promotions or promotion Manager has the necessary experience to maintain the company’s leadership in the distribution channels. Your Department Sales has long experience and excellent relations that have allowed him to achieve a steady growth (so far). Now, what is the reality of the market to which I am referring, why adapt, why change if the formula that has been used so far has paid off. In a nutshell, this is what I mean: the Retailers are realizing that products of this manufacturer not Dan outside who want to cover their operating costs and have profitability. This leads to disinterest on the part of them in marketing these products. They have them, but they use them rather as a hook to bring flow of Shoppers to its stores.