“Potsdam startup continues with his business idea ‘ furniture apps’ in the nationally advertised competition by new Swedish design, 25.07.2013 Potsdam, 25.07.2013 pimp your Swedish furniture”, is the motto of the Potsdam startups of new Swedish design, which designed IKEA furniture accessory products and sells to private and business customers over the Internet. With these accessories products, so-called furniture apps, IKEA customers their existing furniture more functionality to extend and the permanently assign a new purpose. Founder and managing director Oliver Gotze from Potsdam is awarded for this idea now its startup of new Swedish design award sponsored by the creative economy of the Federal Government “Cultural and creative pilots Germany”. The award was presented by the Parliamentary State Secretary in the Federal Government, Hans-Joachim Otto, in a solemn event on the 24.07.2013 in the Berlin AXICA at the Brandenburg Gate. Already in the afternoon before the event, all had Winner of the Prize also the opportunity Minister Philipp Roser during a work visit to interact with. The title of cultural and creative pilots Germany”has been awarded since 2010 initiative cultural and creative industries of the Federal Government. Creative entrepreneurs and startups, which stand out with exceptional business and particular entrepreneurial spirit from the crowd will be awarded. Back 32 entrepreneurs have been selected from a total of 565 applications this year.

The award winners receive a through starter program and the expert accompaniment with the official title by the Bremen Institute of u. In focus: the personal Exchange in talks with the experts, joint workshops and the development of business ideas. Organisers of the programme are the u Institute Institute at the University of Bremen and the competence centre for cultural and creative industries of the Federal Government. Conveyor is the initiative culture and creative industries of the Federal Government, a project of the Federal Ministry of Economics and technology and of the representative of the Federal Government for culture and media. Contact: New Swedish design star Plaza Tower Gerlachstr. 31-33 14480 Potsdam Oliver Gotze + 49 331 867 3229